Preparing for Anticipated Events

Often companies know well ahead of time about events that will almost certainly raise reputational issues once they become public — the kinds of matters that require advance communications planning are virtually unlimited.

Among the many anticipated matters for which we have provided communications counsel are the publication of newspaper investigations; the disclosure of faculty sexual misconduct; the firing of CEOs for malfeasance; the announcement of a federal probe into alleged mishandling of stock options; the disclosure of a client’s consulting agreement with a state legislator during his heavily covered corruption trial; and the public release of reports by universities, private schools and other organizations detailing the findings of investigations of serious internal controversies.

In some cases, this work began months or weeks before an event; in others only a few days before disclosure. No matter the anticipated event, however, the goal is to same: to make sure clients are ready to communicate effectively and credibly with the public, key stakeholders, employees and other audiences.