Issues & Crisis Communications Counsel
When trouble strikes, many companies retain outside crisis communications consultants, for several reasons: they bring an objective eye to response efforts; they can often draw on their work handling similar issues and crises; and they can advise on how best to engage both traditional and social media and develop strategies to end controversies and limit damage.
In our experience, crisis managers are often brought in by law firms when it becomes clear that a clients’ issue is about to escalate. But in increasingly frenetic and unpredictable information environment, it is important to have strong relationships with communications counselors ahead of time to best ensure an effective response to reputational threats.
We have longstanding ties to a wide range of companies and institutions, which enables us to work with them seamlessly as trusted advisers when controversies arise — and with their law firms. We welcome the opportunity to establish similar kinds of ongoing relationships.
At the same time, we are used to being retained on a moment’s notice by new clients or their lawyers. Based on our experience, we can quickly assess a situation and provide immediate support, and we often take the lead on developing effective and consistent external and internal communications to manage a situation.
We also have deep experience working with journalists across the media landscape to help clients assess how to respond to questions and prepare for any interviews and, more broadly, shape narratives to counter negative stories and ensure that a client’s positions are fairly represented in published articles.